Work and thinking at the intersection of software, growth, and story.
Software Developer · Digital Marketer · Storyteller
I’m a builder working across software engineering, product thinking, and digital growth.
My work lives where logic meets narrative — systems that scale, products that feel human, and ideas that travel through culture.
This site is a living record of what I build, explore, and learn.
Selected Work
SaaS & Applications
Full-stack products, MVPs, internal tools, automation systems.
Growth & Systems
Funnels, analytics, automation, and first-party data systems.
Media & Storytelling
Narrative-led content and culturally rooted storytelling.
Areas of Expertise
- Software Development — Full-stack systems & scalable architecture.
- Product Thinking — Turning ideas into durable systems.
- Growth & Strategy — Performance, automation, analytics.
- Story & Communication — Making technology human.
I don’t chase trends.
Systems over shortcuts.
Good products are engineered.
Great products are felt.
Technology needs story to matter.
Writing & Thinking
Occasional writing on building products, software creativity, growth systems, and media-tech intersections.
Current Focus
Building scalable SaaS products, exploring media-tech hybrids, and refining systems that merge engineering, growth, and narrative.